We were delighted to welcome Old Dolphin Crystal Eisinger (Class of 2008), Head of Brand Strategy and Editorial at Google, to deliver a talk to the Lower Sixth at our inaugural ‘Changemaker’ session – a programme of workshops aimed at encouraging all students involved to think through how they might make meaningful change and impact at a personal, institutional and societal level.
Crystal, one of Forbes’ 30 under 30 and winner of the 2019 WACL Future Leaders Award, explained how she wants ‘to challenge the assumptions around what leadership looks like and shake things up’ across all her work. Crystal explained her role as being responsible for the homepage images on Google, deciding which days and historical figures are celebrated as well as deciding what Google’s brand values are and defining the voice of Google within the UK.
As a starting point on the journey of change, Crystal asked the Lower Sixth to first think about being helpers and to find their ‘mission’. Most of the changes the Lower Sixth wanted to realise were related to tackling inequality in all its forms, and after giving them them advice into the practical steps they would need to achieve their goals, she finished by reminding them to ‘beware of their shadow’, and make sure they aren’t contradicting their beliefs with their actions.
Crystal’s talk is the first in a series of workshops with inspirational ‘Changemakers’ and leaders in their respective fields that we will be running for the year group over the course of the year.